Search Engine Optimisation and Search Engine Marketing
By Michael J. Stewart
Welcome to the Image and Music 'SEO Talk' page. The purpose of this page is to explain the importance of SEO and more the importance for both commercial and non-comercial websites to keep ahead and up to date with all the current thoughts and techniques of good SEO.
SEO MythsA few years ago, it was a widely held belief that once the initial optimisation of a website was complete (usually after the web design was finished) and the website had achieved a good presence on Google and other major search engines, that the SEO work was complete and needed very little maintenance. This is not the case, and it is particularly so for any commercial website that relies on keeping ahead of their competitors in the organic (natural) rankings of the major search engines. Commercial websites need to be driven.
In the world of SEO things change on an almost daily basis. What was relevant a few years ago may have less importance now, and with the emergence of new and exciting developments on the web there are always new opportunities and techniques at the disposal of SEO experts. For instance, Meta Tags were once the big SEO tool. Today however, there are probably only two Meta Tags that have any relevance; the Description Meta Tag and the Title Meta Tag.
Video: SEO Best Practices (Wil Reynolds)
Capitalize on your successIf you're running an eCommerce website, you need to be addressing SEO on a weekly or monthly basis. Many companies think they have a successful online business, they may have a reasonable return on investment, they may be running a PPC Adwords campaign that has a fair ROI but unless they know what their competitors are achieving and where they stand in comparison they are almost certainly under-performing with regard to maximum revenue and potential.
When choosing an SEO consultant do your research. Check that they use 'White Hat' techniques; in other words legitimate techniques laid out in the guidelines by Google and other search engines. The use of 'Black Hat techniques (keyword stuffing, doorway pages, link farms etc..) will almost certainly result in your website being penalised or worse still banned by Google. Although a few years old now the following video from Fathom SEO still contains good advice to any business considering increasing their SEO expenditure.